The moon and it's circularity serves as a larger metaphor for The Macallan to join souls and spirits together in the festival of reunions, no matter the circumstance. Using a series of circular imagery related to mid autumn, we pair them with 

The Macallan bottles to visually intrigue our consumers by invoking feelings of  nostalgia and fond memories. 

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We hope these visually stimulating images can remind them of the many Mid-Autumn Festivals they’ve had with their families in the past: providing a sense of warmth and familiarity as they create new ones this year.